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Loverboy Pulls In Generations X, Y and Z with Full-On Marketing Blitz (Video)
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Now, corporate America is taking notice, first with Radio Shack's Super Bowl commercial in which "The '80s called... they want their store back," and some of that decade's most popular groups take over the retailer, set over a soundtrack of Loverboy's ... [...]
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'Mad Men' recap: The Valentine's Day massacre
thefameboulevard.com
“Mad Men” is almost always more successful when it approaches Important Social Issues obliquely rather than head-on. Last year's “The Flood” was widely panned for its awkward and heavy-handed depiction of Martin Luther's King's assassination and its ... [...]
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The Future of Facebook May Not Say 'Facebook'
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“We went out of our way to just call it Paper, not Facebook Paper,” Mr. Zuckerberg pointed out about the new app. “One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook ... [...]
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Facebook Open-Sources The Animation Engine That Powers Its Paper App
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Adding “spring” allows elements to bounce just like in Facebook's Paper app. “Decay,” on the other hand, brings movement to a slow halt, all depending on the user's input. image010. As Tsingeris points out, the framework was also designed to be ... [...]
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Facebook's Paper app is looking less and less like Facebook
thefameboulevard.com
With Paper, Facebook set out to prove that it could "think small," rebuilding itself from the ground up for mobile devices. This meant removing lots of clutter, and in some cases, leaving out certain features that some Facebook users might have ... [...]
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Why Facebook Can't Figure Out What to Do With Its Apps
thefameboulevard.com
Facebook is trying its darnedest to split its everything-and-the-kitchen-sink site into a collection of narrowly focused apps. Co-founder and CEO Mark Zuckerberg recently referred to this “unbundling [of] the big blue app” as a top priority. But events ... [...]
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Super Bowl Ads 2014: Watch the Best and Worst commercials
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Last year I had a difficult time picking my Top 5 Best Super Bowl commercials compared to the Top 5 Worst. This year it's pretty obvious. And I might have to create a new category: Top 5 Blah! On Monday I'll talk to advertising experts to get their ... [...]
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