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Super Bowl Commercials

Beats Music starts small with just 111000 subscribers, no word on how many are …
thefameboulevard.com
The numbers are weak though compared to Spotify's 1 million US users (as of March 2013), despite a strong marketing campaign, including Super-Bowl commercials, and a backing from US carrier AT&T. But the report gets worse. For every play, Beats Music ... [...]
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Sorry, but Celebrities Don't Make Your Ad More Shareable
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What do Bob Dylan, Ellen DeGeneres, Stephen Colbert, the Muppets, U2 and the cast of the '90s sitcom Full House have in common? They all starred in Super Bowl commercials this year, and none of them came anywhere close to the top of the list when it ... [...]
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Canadian Oil Can Make the World a Safer Place
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<a href="http://www.huffingtonpost.com/2012/02/04/super-bowl-commercials-controversial_n_1254679.html#s663794" target="_blank">Superbowl XLV was a major disaster</a> for the discount coupon site <a href="http://www.groupon.com/" ... [...]
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MEMORIAL CUP
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From there, it'll be taken by armoured vehicles to Victoria Park and be piped to the cenotaph, to be loaded onto a wagon pulled by the Budweiser Clydesdale horses — famed from too-cute Super Bowl commercials — to the downtown Fanfest tent, where it ... [...]
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Groundbreaking drone coverage of tornado damage piques ire of FAA (+video)
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At the same time, drone work is becoming commercially ubiquitous, popping up in promotional videos for the state boards of tourism and in Super Bowl commercials – all footage presumably taken illegally, says journalism professor Matt Waite, director of ... [...]
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'Wisdom': How Dodge spun old into gold
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Even Chrysler's standout Super Bowl commercials didn't achieve such striking results in their first day online. It's the latest in a series of viral hits that have emerged from the Chrysler-Fiat marketing shop in recent years, beginning with a 2011 ... [...]
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4 Elements of Successful Crowdfunding Drawn from Digital Marketing
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A focus on storytelling: Wu cites the research of Keith Quesenberry and Michael Coolsen of Johns Hopkins, who studied Super Bowl commercials over a two-year period. They found that effective storytelling predicted success. Wu says, “Stories give ... [...]
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