Subway riders are now reminded of the negativity that comes with being a Knicks fan on the same day their preseason starts.
An FS1 ad campaign is asking riders to “pick a side” on the Times Square to Grand Central shuttle: Are the Knicks hopeful or hopeless?
Half of the train has a negative ad on the outside, referring to the franchise as “hopeless” alongside photos of Joakim Noah and Tim Hardaway Jr.
Noah signed a four-year, $72 million contract last year and has been widely viewed as a bust for the franchise so far. Hardaway Jr. turned several heads this offseason when the Knicks signed him to a huge four-year, $71 million deal.
On the inside of the subway car, even the seats are filled with negative quotes.
Side by side are seats with “Sit here if you blame Phil,” “Sit here if you blame Melo,” and “Sit here if you blame Dolan.”
But it wasn’t all negative— the other side of the car featured “hopeful” along with a picture of star Kristaps Porzingis.
The Knicks face the Nets at the Garden at 7:30 p.m. Tuesday.
The Daily News has reached out to FS1 for comment.