She’s been the official face of Myer for almost 12 years, and even has shares in the department store.
But now Jennifer Hawkins is reportedly stepping away from the retail giant after failing to get the money she wanted during recent contract negotiations.
According to Sydney Morning Herald‘s Private Sydney, the 34-year-old model will be replaced by reality star Elyse Knowles, who will do the same job ‘at a fraction of the price.’
End of an era! Jennifer Hawkins, 34, (pictured) to ‘retire’ as Myer ambassador after 12 years over pay dispute… as the retailer REPLACES her with The Block’s Elyse Knowles, 25, ‘at a fraction of the price’
She will officially ‘retire’ from the role in November, and will have to strut her stuff down the catwalk one last time in the Sydney spring-summer launch later this month, with Eyse.
The publication claims that Jennifer was earning an impressive $1.3 million a year for her Myer gig, while Elyse’s contract is worth just $150,000, which has ‘ruffled Jennifer’s feathers’.
PS reports that Jennifer’s team was ‘infuriated’ last week, with insiders claiming Myer ‘planted’ stories about Elyse and new spokesperson Josh Gibson, before her departure was announced.
Coming on up: The 34-year-old stunner has been replaced by Elyse Knowles (L) who will do the job for a ‘fraction’ of Jennifer’s $1.3 million-a-year contract
Moving on: Jennifer’s departure comes as Myer’s management reportedly has endured a ‘very abrupt change of direction’
The publication claims her team were unhappy because her departure news ‘wouldn’t be managed to her advantage.’
Jennifer’s departure comes as Myer’s management reportedly has endured a ‘very abrupt change of direction.’
Elyse’s career has been going from strength to strength since she won the thirteenth season of The Block last year.
The bubbly blonde has picked up a string of high-profile endorsements this year, including becoming the face of Seafolly and Davidoff’s Cool Water fragrance.
Rising star: Elyse’s career has skyrocketed since she won the thirteenth season of The Block last year
New gig: Elyse was announced as an official Myer ambassador in June and previously expressed her excitement at working with Jennifer
Elyse was announced as an official Myer ambassador in June and previously expressed her excitement at working with Jennifer.
‘Jennifer has been a huge inspiration to me growing up and into this industry and I am thrilled to have the chance to work alongside her with Myer,’ she told The West last week.
Despite being replaced by a younger model, Jennifer is said to be ‘happy to walk’ away from her Myer gig.
‘Happy to walk’: Jennifer apparently has no problem walking away from her Myer role
Busy bee! The blonde beauty already has several gigs going, including endorsement deals and a property development company with her husband Jake Wall (pictured)
She already has a lot on her plate, balancing contracts with Colgate and Mount Franklin with her own tequila line and fake tan range.
She also develops multi-million dollar properties with her builder husband Jake Wall under their J Group company.
Daily Mail Australia has reached out to Jennifer and Elyse’s management for comment, as well as Myer.
Flashback: Jennifer became the official face of Myer in early 2007, just three years after being crowned Miss Universe Australia (pictured)
Never forget! Before hitting it big with Myer, Jennifer was a pageant queen walking runways in Sydney shopping malls (pictured R during a wardrobe malfunction at Westfield Miranda)
Jennifer became the official face of Myer in early 2007, just three years after being crowned Miss Universe Australia.
Last year, Jennifer told Women’s Health that she wants to have a farm and a family in the next 10 years.
‘I always joke with Jake that I’d love to have a farm,’ Jennifer told the publication.
She added: ‘I’d love to be living near the water and have a family.’
‘I’d love to be living near the water and have a family’: Last year, Jennifer told Women’s Health that she wants to have a farm and a family in the next 10 years