Roxy Jacenko explains why Pixie is donating proceeds to charity

Roxy Jacenko explains why Pixie is donating proceeds to charity


When Roxy Jacenko was diagnosed with breast cancer in 2016, her daughter, Pixie, slept in her bed, holding her distressed mother’s hand.

And now the six-year-old, who is becoming a business powerhouse in her own right, is raising money to fight the disease and support those battling it, Roxy told Daily Mail Australia exclusively on Friday.   

Until August 19, the first-grader will donate $1 from every sale of $25 and over from her Pixie Bow’s range, available at Myer, to children’s cancer charity Camp Quality.

EXCLUSIVE: 'I have to ensure she understands the importance of giving back to the community': Roxy Jacenko explains why her daughter Pixie, six, is donating proceeds from hair bow range to cancer charity after the PR queen faced a battle with the disease

EXCLUSIVE: 'I have to ensure she understands the importance of giving back to the community': Roxy Jacenko explains why her daughter Pixie, six, is donating proceeds from hair bow range to cancer charity after the PR queen faced a battle with the disease

EXCLUSIVE: ‘I have to ensure she understands the importance of giving back to the community’: Roxy Jacenko explains why her daughter Pixie, six, is donating proceeds from hair bow range to cancer charity after the PR queen faced a battle with the disease

‘Having experienced cancer, the charity was one that Pixie was very keen to support as she had gone through the cancer process with me,’ Roxy told Daily Mail Australia. 

‘The thought of a young child going through [cancer] is heart-breaking so we wanted to help.’

Though she is in remission and taking Tamoxifen to help prevent the diseases’ return, the PR queen says that her daughter is still affected by the battle her mum faced.

Donations: Until August 19, the first-grader will donate $1 from every sale of $25 and over from her Pixie Bow's range, available at Myer, to children's cancer charity Camp Quality

Donations: Until August 19, the first-grader will donate $1 from every sale of $25 and over from her Pixie Bow's range, available at Myer, to children's cancer charity Camp Quality

Donations: Until August 19, the first-grader will donate $1 from every sale of $25 and over from her Pixie Bow’s range, available at Myer, to children’s cancer charity Camp Quality

Helpers: 'Having experienced cancer, the charity was one that Pixie was very keen to support as she had gone through the cancer process with me,' Roxy told Daily Mail Australia

Helpers: 'Having experienced cancer, the charity was one that Pixie was very keen to support as she had gone through the cancer process with me,' Roxy told Daily Mail Australia

Helpers: ‘Having experienced cancer, the charity was one that Pixie was very keen to support as she had gone through the cancer process with me,’ Roxy told Daily Mail Australia

Tough: 'She is very aware. She asked me only the other day if my cancer was gone and said that she would be very sad if I died - it was terrible to hear,' Roxy admits

Tough: 'She is very aware. She asked me only the other day if my cancer was gone and said that she would be very sad if I died - it was terrible to hear,' Roxy admits

Tough: ‘She is very aware. She asked me only the other day if my cancer was gone and said that she would be very sad if I died – it was terrible to hear,’ Roxy admits

‘She is very aware. She asked me only the other day if my cancer was gone and said that she would be very sad if I died – it was terrible to hear,’ Roxy admits. 

As a mum, Roxy wanted Pixie, who has had the fortune of growing up in a wealthy family, to ensure she knows to give back. 

‘The initiative was one that is important to her and for me as her mother to ensure she understands giving back to the community and the importance of that,’ the Sweaty Betty founder tells Daily Mail Australia.  

Giving back: As a mum, Roxy wanted Pixie, who has had the fortune of growing up in a wealthy family, to ensure she knows to give back to the community

Giving back: As a mum, Roxy wanted Pixie, who has had the fortune of growing up in a wealthy family, to ensure she knows to give back to the community

Giving back: As a mum, Roxy wanted Pixie, who has had the fortune of growing up in a wealthy family, to ensure she knows to give back to the community

Good lessons: 'The initiative was one that is important to her and for me as her mother to ensure she understands giving back to the community and the importance of that,' the Sweaty Betty founder tells Daily Mail Australia

Good lessons: 'The initiative was one that is important to her and for me as her mother to ensure she understands giving back to the community and the importance of that,' the Sweaty Betty founder tells Daily Mail Australia

Good lessons: ‘The initiative was one that is important to her and for me as her mother to ensure she understands giving back to the community and the importance of that,’ the Sweaty Betty founder tells Daily Mail Australia

The quest is personal for Roxy, too, she says. 

‘Without question, donating to cancer charities has been something at front of mind for me since I experienced it personally,’ she says. 

Roxy added: ‘The more these charities have the closer we will be to finding a cure and also supporting those living with cancer and their families to get through it.’  

The quest is personal for Roxy, too, she says: 'Without question, donating to cancer charities has been something at front of mind for me since I experienced it personally'

The quest is personal for Roxy, too, she says: 'Without question, donating to cancer charities has been something at front of mind for me since I experienced it personally'

The quest is personal for Roxy, too, she says: ‘Without question, donating to cancer charities has been something at front of mind for me since I experienced it personally’

It comes after news that Pixie Curtis could be worth $21 million by the time she turns 18 after department store Myer agreed to stock her accessories range, Pixies Bows.

The deal with the Australian retail giant could see the Instagram-famous youngster rake in $3million annually from 2023, according to retail experts.    

From today, every order over $25.00 Pixie Co. will donate $1.00 to Camp Quality from now until the EOD 19th August which is National Hair Bow Day. 

 Little winner! It comes after news that Pixie Curtis could be worth $21 million by the time she turns 18 after department store Myer agreed to stock her accessories range, Pixies Bows

 Little winner! It comes after news that Pixie Curtis could be worth $21 million by the time she turns 18 after department store Myer agreed to stock her accessories range, Pixies Bows

 Little winner! It comes after news that Pixie Curtis could be worth $21 million by the time she turns 18 after department store Myer agreed to stock her accessories range, Pixies Bows



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